“Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is OK. You are OK. “-MAD MEN 2007
A Consumer and Business marketing have created many methods that drastically differs one from the other. Consumers’ decisions are made by their own personal desires and opinions while businesses can make decisions upon their benefits on the sale, having money always in mind.
Consumers purchase things for own psychological reason to satisfy themselves.“The buying behavior of final consumers—individuals and households that buy goods and services for personal consumption.” (Marketing an Introduction, Armstrong, Kotler pg.136) People can buy things for various reasons. Consumers are acknowledged by their shopping behaviors. Some individuals may shop for Emotional reasons because a memory or the believe of becoming superior, others by Rational reasons because they feel they are creating a good environment with a great bargain, while other feel the need to shop for Patronage reasons for their loyalty to a company. The whole concept of consumers is the mental stage and bonding towards the seller or what is selling.
“Business buyer behavior refers to the buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others.” (Marketing an Introduction, Armstrong, Kotler pg. 157) Businesses buy merchandise because it is about to be sold. “Business markets involve far more dollars and items than do consumer markets.” (Marketing an Introduction, Armstrong, Kotler, Page 157)They know people will become their consumers if they attract them well enough through their psychological senses. Just by making people feel welcome or sad, safe or in need, they know they have a customer in their hands.
People are always going to buy, but companies want you to buy them. There are three major types of buying methods companies do which are, Straight Rebuy, Modified Rebuy, and New Task. "Straight Buy, A business buying situation in which the buyer routinely reorders something without any modifications. Modified Rebuy, A business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers. New task, A business buying situation in which the buyer purchases a product or service for the first time." (Marketing an Introduction, Armstrong, Kotler, pg. 161)
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