“In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service. Historically, price has been the major factor affecting buyer choice. In recent decades, nonprice factors have gained increasing importance. However, price still remains one of the most important elements determining a firm’s market share and profitability. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 275).
Electricity Food Prices:
- Green Goblins (Hot Dog with Green Sausage) -$3.00
- Red Devils (Hot Dog with Chipotle Sauce, “Very Hot”) -$3.00
- The Dog (Regular hot dog) -$2.00
Optional to the Hot Dogs:
-$0.35 for one, $0.75 for more than one
- Ketchup
- Mustard
- Mayonnaise
- Chipotle Sauce
- Bacon
- Mustard
- Chilli Sauce
- Cheese
- Veggies: Carrots, Onions, Jalapeño, Tomato, Relish
- $1.00 to go MEGA BURRITO
Optional to the Tacos and Buritos:
-$0.35 for one, $0.75 for more than one
- “Pico de Gayo” - Veggies: Onion, Cilantro, Tomatoes
- Hot Sauce or Chipotle
- Guacamole
- Sour Cream
Dessert:
-Small-$1.25 -Medium-$2.00 -Large-$3.00
Drinks:
-Small-$1.25 -Medium-$2.00 -Large-$3.00
" If consumers perceive that the company’s product or service provides greater value, the company can charge a higher price. If consumers perceive less value relative to competing products, the company must either charge a lower price or change customer perceptions to justify a higher price. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 280).”
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