Situation or SWOT Analysis

http://electricitytruck.blogspot.com/

“Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 54).” 

Strengths

-Providing new experience to something the old night food trucks

-Exclusive unique food that excites your adrenalin.

-When others are close Electricity is open all through the night.

-Fun music young hangout environment.

Weaknesses

 

-As a beginning business, it will need a lot to get known and get costumers.

-Meet to partners to do business for parking.

-Find good locations for followers.

-Have food all day.

Opportunity

-Known all over Social Networks.

-Opportunity to expand throughout all the united states.

-Expand into a company and restaurant.

-Know more unusual exotic cultural to offer to the menu.

-Own more trucks and each will have different archetypes.

Threats

-Competition to other well-known companies, restaurant that are also open overnight.

-Have to sign arrangements to be able to use their personal business parking.

-Have do a lot of consumer study and observation to know who will be interested in Electricity.

“The plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations. The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities. The plan next states major objectives for the brand and outlines the specifics of a marketing strategy for achieving them. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 55).”