Tuesday, July 19, 2011

EOC Week 2: Boston Consulting Group - Video Games


Technology has drastically changed during the past decades; while it seems scary to some it is a great advantage for uplifting technology as well as money. Videogames have entertained many families through the nation for years and companies have grown use to that, and have forgot the changes hard times make on all of us.
"Videogame sales plunged by a record 29% year over year, according to market-research firm NPD Group. Meanwhile, sales of consoles such as Microsoft Corp.'s Xbox 360 and Nintendo Co.'s Wii plummeted 38%. The steep drops came on top of a gradual sales decline that began in March."

"Many console and PC game sales are also being cannibalized by digitally downloaded games and alternative entertainment sources like Apple Inc.'s iPhone, which offers thousands of games that can cost only 99 cents or even nothing at all."
Pretty much, if things are not successful they will become dead or in other words they become dogs. A dog to me is the pc games; it is a low selling product, which I believe Play Stations are a big question mark. A Play Station could have a horrible end in the times we are in or a boost and benefit out of it, if it is smartly sold. The iPhone and any apple products, I believe are at the top of the world right now. Apple products have great software and can do so many things with them that others just cannot do, that is include video games. I guess many people have realized and asked themselves why they would need anything else when they have everything they can have with just one device, which is the iPhone or iPad.
"Games provide so much value that you don't necessarily need to buy other stuff…"(Videogame Makers Can't Dodge Recession by YUKARI IWATANI KANE)

No comments:

Post a Comment