Target Market Strategy

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“A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return. In this section, the planner explains how each strategy responds to the threats, opportunities, and critical issues spelled out earlier in the plan. Additional sections of the marketing plan lay out an action program for implementing the marketing strategy along with the details of a supporting marketing budget. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 56 - 57).”  Everyone is in mind when a good business is being built, but sadly this cannot happen. People differ by their demographics and that makes it impossible to serve all consumers and their lifestyles. “The marketing concept of building an organization around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. However, to be successful in markets in which economic growth has leveled and in which there exist many competitors who follow the marketing concept, a well-developed marketing strategy is required. Such a strategy considers a portfolio of products and takes into account the anticipated moves of competitors in the market. ( http://www.quickmba.com/MarketingStrat.shtml)” Our target audience will be consumers who are interested in new ways of entertainment and food.; Consumers, who are interested in new possibilities of eating. We look up to daring new things and appreciate art and music. We are open all over night because we acknowledge who love the night life, want a safe and fun family environment, experience something new, and who work late shifts. “The company’s marketing strategy outlines which customers the company will serve and how it will create value for these customers. Next, the marketer develops an integrated marketing program that will actually deliver the intended value to target customers. The marketing program builds customer relationships by transforming the marketing strategy into action. It consists of the firm’s marketing mix, the set of marketing tools the firm uses to implement its marketing strategy. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 12).”