Promotion

            Promotions are other words ways to advertise your product. One important way is to grab your consumer’s interest by creating memorial sayings and songs this is the reason in many commercial in television that you hear companies having their own personal saying, logos, color, and even songs. For some the sayings, they come along with promises. Incase this happens; companies have to keep such promises in order to now get the law involve. “..solid positions cannot be built on empty promises. If a company positions its product as offering the best quality and service, it must actually differentiate the product so that it delivers the promised quality and service. Companies must do much more than simply shout out their positions in ad slogans and taglines. They must first live the slogan. For example, when Staples’ research revealed that it should differentiate itself on the basis of “an easier shopping experience,” the office supply retailer held back its “Staples: That was easy” marketing campaign for more than a year. First, it remade its stores to actually deliver the promised positioning. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 195).”

             The internet is a blessing or tragedy for all businesses, especially for the beginners that are struggling to find new consumers. For my bus truck I have opened a website and a twitter account.(http://electricitytruck.blogspot.com/) I have realized just how important the social media has grown to be, one post can determine your reputation and your business carrier.“Businesses selling goods and services online to final consumers. Perhaps more importantly, the Internet now influences 35 percent of total retail sales—sales transacted online plus those carried out offline but encouraged by online research. Some 81 percent of Web-goers now use the Internet to research a product before purchase. By 2010, the Internet will influence a staggering 50 percent of total retail sales.³⁹ Thus, smart marketers are employing integrated multichannel strategies that use the Web to drive sales to other marketing channels.(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 459).”