“To find the best strategy and mix and to put them into action, the company engages in marketing analysis, planning, implementation, and control. The main components of a marketing plan are the executive summary, current marketing situation, threats and opportunities, objectives and issues, marketing strategies, action programs, budgets, and controls. To plan good strategies is often easier than to carry them out. To be successful, companies must also be effective at implementation—turning marketing strategies into marketing actions.(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 61).” The Electricity Food Truck will always maintain its own unusual theme of bazaar uniqueness. Electricity has a fun environment with a daring twist. It will always be so alive it is eye opener and it will be your wake up call. “Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 57).” Sadly everyone is not for Electricity but it is fine, that is what makes The Electricity Truck so special. It is not a boring day food truck; it is the life to the night. Only by taking care of our consumers favors and needs in a whole new way we will continue our revolution of food truck and even restaurants, this is a revolution to the new night scene. “Marketers must continually plan their analysis, implementation, and control activities. Large companies that produce many different products flowing into many different geographic and customer markets usually employ some combination of the functional, geographic, product, and market organization forms. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 58).”
Monday, August 29, 2011
$ Price $
“In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service. Historically, price has been the major factor affecting buyer choice. In recent decades, nonprice factors have gained increasing importance. However, price still remains one of the most important elements determining a firm’s market share and profitability. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 275).
Electricity Food Prices:
- Green Goblins (Hot Dog with Green Sausage) -$3.00
- Red Devils (Hot Dog with Chipotle Sauce, “Very Hot”) -$3.00
- The Dog (Regular hot dog) -$2.00
Optional to the Hot Dogs:
-$0.35 for one, $0.75 for more than one
- Ketchup
- Mustard
- Mayonnaise
- Chipotle Sauce
- Bacon
- Mustard
- Chilli Sauce
- Cheese
- Veggies: Carrots, Onions, Jalapeño, Tomato, Relish
- $1.00 to go MEGA BURRITO
Optional to the Tacos and Buritos:
-$0.35 for one, $0.75 for more than one
- “Pico de Gayo” - Veggies: Onion, Cilantro, Tomatoes
- Hot Sauce or Chipotle
- Guacamole
- Sour Cream
Dessert:
-Small-$1.25 -Medium-$2.00 -Large-$3.00
Drinks:
-Small-$1.25 -Medium-$2.00 -Large-$3.00
" If consumers perceive that the company’s product or service provides greater value, the company can charge a higher price. If consumers perceive less value relative to competing products, the company must either charge a lower price or change customer perceptions to justify a higher price. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 280).”
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