“Lights. Food. Music… It is Electricity.”
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Monday, September 19, 2011
Monday, September 12, 2011
EOC Week 10: What are the Benefits vs. the Features?
Electricity Food Truck is like no other. Electricity does not just serve another meal to eat, but it serves exclusive unique culture food. This truck is made to excite your definition of bizarre foods. It has a uniqueness environment with for the most daring of colors, foods, and music.
People keep forgetting this is a city that never sleeps; I ask myself how can anyone forget such an important thing? I see this a lot, businesses closing down at eight and others at six, and for food trucks it is the same story. My truck, Electricity Food Truck will change this all. Electricity will be open once the sun starts coming down, striking out the new image of the night scene. “Outstanding marketing companies go to great lengths to learn about and understand their customers’ needs, wants, and demands. They conduct consumer research and analyze mountains of customer data. Their people at all levels—including top management—stay close to customers.(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 6).” The most importance of information should not be forgotten, that is taken for granted. “Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 6).” Businesses are great; when they benefit both the sellers and the consumers. In order to accomplish a successful company, consumer’s opinions are the largest importance and priority.
Electricity is perfect for people who love the nightlife, who want to have fun, and eat exclusively. We are sure you will be entertained well enough with the scene of The Electricity Food Truck and its special effects, but to in order to spice things up we bring you our Karaoke Box. We understand how terrible waiting lines could be so we arrange music and Karaoke for the most daring. And for the daring parents that want to have fun we have a ‘The Daring LiL Thursdays”. Every Thursdays we will have a lot of music and games specialized for kids. There will be a Green Goblin, Hot Dog race, the fastest will be priced. “Consumers’ needs and wants are fulfilled through market offerings—some combination of products, services, information, or experiences offered to a market to satisfy a need or want. Market offerings are not limited to physical products. They also include services—activities or benefits offered for sale that are essentially intangible and do not result in the ownership of anything. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 6).”
Monday, August 29, 2011
Implemention Evaluation Control
“To find the best strategy and mix and to put them into action, the company engages in marketing analysis, planning, implementation, and control. The main components of a marketing plan are the executive summary, current marketing situation, threats and opportunities, objectives and issues, marketing strategies, action programs, budgets, and controls. To plan good strategies is often easier than to carry them out. To be successful, companies must also be effective at implementation—turning marketing strategies into marketing actions.(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 61).” The Electricity Food Truck will always maintain its own unusual theme of bazaar uniqueness. Electricity has a fun environment with a daring twist. It will always be so alive it is eye opener and it will be your wake up call. “Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 57).” Sadly everyone is not for Electricity but it is fine, that is what makes The Electricity Truck so special. It is not a boring day food truck; it is the life to the night. Only by taking care of our consumers favors and needs in a whole new way we will continue our revolution of food truck and even restaurants, this is a revolution to the new night scene. “Marketers must continually plan their analysis, implementation, and control activities. Large companies that produce many different products flowing into many different geographic and customer markets usually employ some combination of the functional, geographic, product, and market organization forms. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 58).”
$ Price $
“In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service. Historically, price has been the major factor affecting buyer choice. In recent decades, nonprice factors have gained increasing importance. However, price still remains one of the most important elements determining a firm’s market share and profitability. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 275).
Electricity Food Prices:
- Green Goblins (Hot Dog with Green Sausage) -$3.00
- Red Devils (Hot Dog with Chipotle Sauce, “Very Hot”) -$3.00
- The Dog (Regular hot dog) -$2.00
Optional to the Hot Dogs:
-$0.35 for one, $0.75 for more than one
- Ketchup
- Mustard
- Mayonnaise
- Chipotle Sauce
- Bacon
- Mustard
- Chilli Sauce
- Cheese
- Veggies: Carrots, Onions, Jalapeño, Tomato, Relish
- $1.00 to go MEGA BURRITO
Optional to the Tacos and Buritos:
-$0.35 for one, $0.75 for more than one
- “Pico de Gayo” - Veggies: Onion, Cilantro, Tomatoes
- Hot Sauce or Chipotle
- Guacamole
- Sour Cream
Dessert:
-Small-$1.25 -Medium-$2.00 -Large-$3.00
Drinks:
-Small-$1.25 -Medium-$2.00 -Large-$3.00
" If consumers perceive that the company’s product or service provides greater value, the company can charge a higher price. If consumers perceive less value relative to competing products, the company must either charge a lower price or change customer perceptions to justify a higher price. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 280).”
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